LOS ANGELES (AP) — When four social media divas were handed red-carpet and backstage interviewing duties for the Daytime Emmys, the result was anything but Hollywood magic.
The women who hosted the Emmy pre-show Sunday appeared largely ignorant about the actors and series that were being honored, instead unleashing attempts at bawdy humor that made sport of topics including rape and an actor's race.
Their efforts made the usual red-carpet banter look scholarly by contrast.
The aftermath included harsh criticism for hosts Brittany Furlan, Lauren Elizabeth, Jessica Harlow and Meghan Rosette, who were described by Emmy organizers before the ceremony as "well-respected social media gurus" with big followings.
The show's producer and the National Academy of Television Arts & Sciences likely saw them as a chance to put a more youthful face on Emmys that were streamed, not televised, when they failed to find a network or cable home in the face of dwindling interest.
Instead, as one website devoted to daytime serials said in a headline, the hosts created a "Red Carpet Train Wreck."
They "know nothing about daytime television, came unprepared to the red carpet, conducted themselves in a very unprofessional manner, spewed profanity, a rape joke and a racist remark," said soaps.com.
Here Media, the show's producer, didn't respond Monday to requests for comment from the company and from the four hosts it featured. NATAS officials were en route back to New York from the Beverly Hills ceremony and not immediately available for comment, a spokesman said.
"General Hospital" star Ryan Paevey, making his first red carpet appearance, said Monday that he had expected to encounter questions about daytime TV and good wishes for the evening. Instead, he got misfired humor from Furlan and Elizabeth that ended with Furlan saying, "We're going to get you away from us before we rape you."