Kokomo Tribune; Kokomo, Indiana

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February 3, 2014

Super Bowl Ads: Anything Could Happen

(Continued)

Pace says Subway will be the only fast-food chain airing an ad during the game.

It's not the first time Subway is benefiting from a last-minute change. Last year, the company had two ads set to run. But because of the blackout, Pace says one of the spots was aired a second time at no extra cost.

So is Pace rooting for another blackout?

"Absolutely not," he said.

But he is rooting for the Broncos, despite the fact that quarterback Peyton Manning is a spokesman for Papa John's.

"I'm a sucker for a good story," said Pace, noting that it would be great to see Manning win in his brother Eli's stadium after coming back from a precarious injury.

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BY THE NUMBERS: PRE-GAME ADS

The game hasn't started yet, but the Super Bowl ad contest is already underway.

Ads and teasers released in the days leading up to the big game generated more than 130 million views online, according to iSpot.TV, which tracks digital metrics around TV ads, such as Facebook "likes" or Twitter retweets.

Budweiser emerged as the clear winner so far, with its "Puppy Love" ad featuring a Clydesdale and a Labrador capturing 33 million views on YouTube before the game even began. And that figure will likely climb after it airs in the fourth quarter.

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FIRST UNSCHEDULED TIME-OUT: CHEERIOS FAMILY ADDS A NEW MEMBER

If the faces in the Cheerios ad look familiar, there's a reason.

The biracial family was also featured in an ad that made headlines last year after it sparked ugly comments online. The remarks were subsequently eclipsed by an outpouring of support.

General Mills, which owns Cheerios, says it was looking to reflect the changing U.S. population when it cast the roles for the fictional family, made up of a black dad, a white mom and their daughter. In the new spot, the dad tells the little girl that she has baby brother on the way.

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