Kokomo Tribune; Kokomo, Indiana

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February 3, 2014

Super Bowl Ads: Anything Could Happen

(Continued)

If the ad is popular enough, perhaps General Mills will keep following the family's story line for years to come. Just picture it: the little girl as a sullen teenager sitting at the breakfast table, refusing to talk to her exasperated parents. Fade to black as they eat their Cheerios in silence.

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FIRST QUARTER: BUD LIGHT'S FEAR OF MISSING OUT

How important is the Super Bowl to Bud Light? The beer has three ads airing during the game.

In case that wasn't enough, it also has a massive party ship docked at a New York pier with the words "THE BUD LIGHT HOTEL" emblazoned on the side. The ship is on loan from Norwegian Cruise Lines and is serving as a base for more than 3,000 guests. After taking control of it earlier this week, Anheuser Busch slapped its Bud Light logo on just about everything in less than 24 hours, down to the tiny shampoo bottles in the cabins.

Even crew members' uniforms have Bud Light stitched onto the sleeves.

Tucked away in a room aboard the ship on Sunday will be Bud Light's "social command center," complete with giant flat screen TVs and computers to monitor whatever may be happening.

In case the 18-member team is second-guessing a tweet it dreams up, Anheuser Busch says its legal team will be on call for consultation.

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SECOND QUARTER: STEPHEN COLBERT GETS CRACKIN'

Goodbye Psy, hello "freeberty."

Wonderful Pistachios is back for its second straight Super Bowl ad. This time, the 15-second spots will star funnyman Stephen Colbert, who's known for making up words such as "truthiness" and "freeberty" (presumably a mash-up of freedom and liberty, two of his favorite things). The ads launch a yearlong sponsorship deal featuring the tagline "Get Crackin', America."

Roll Global, which also owns Fiji Water and POM Wonderful juice, says its Super Bowl ad last year starring Korean pop singer Psy was a huge hit, with sales up 18 percent year over year.

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