Like its unique development, the release of "Veronica Mars" will also be unusual. It will be the first studio movie to break the standard 90-day window between theatrical opening and DVD or digital release. To avoid agreements with theater chains (which fiercely guard their first window), Warner Bros. is renting out from AMC Theaters most of the 270 screens the film will play on.
Executives for Warner Bros. declined to comment for this article.
The film, which has already found warm reviews, will likely please fans of "Veronica Mars." It takes place 10 years after the TV series, with Veronica, now an up-and-coming attorney, lured back to Neptune when her old flame Logan (Jason Dohring) is framed for a murder. Fans will quickly recognize the familiar snappy rhythm: A police officer warns Veronica, "When you mess with the bull ...," and she interjects, "You get the clichés?"
"After all this rigmarole and all this publicity, if the movie isn't successful financially, then we are the guinea pig that failed," says Thomas. "It will be such a better ending to the story if it were successful and this was a harbinger of things to come."
The film culminates a whirlwind year for Thomas, one effectively spent in a digital fish bowl, surrounded by thousands of collaborators. Kickstarter backers populate scenes as extras.
The $10,000 contributor, 45-year-old Canadian entrepreneur and currency exchange site XE.com co-founder Steven Dengler, ended up playing not a waiter (as the reward had advertised), but introducing a viral video with James Franco, who also makes a cameo.
"I didn't back the project to get the part," says Dengler, a "Veronica Mars" fan and avid Kickstarter supporter, speaking by phone from Toronto. "I backed the project because I liked the project and because it really felt to me like a sea-change moment."
"I'm a fan that they let in."
Follow AP Film Writer Jake Coyle on Twitter at: http://twitter.com/jake--coyle