Kokomo Tribune; Kokomo, Indiana

Business

April 22, 2014

Apple offering free recycling of all used products

(Continued)

These online services, often dubbed "cloud computing," collectively consume more electricity than all but five countries — China, the U.S., Japan, India and Russia.

As the world's largest technology company, Apple is trying to hatch more environmental solutions than problems.

"What the company wants to do is use all our innovation and all of our expertise to make the planet more secure and make the environment better," Lisa Jackson, Apple's vice president of environmental initiatives, said in a Monday interview. Jackson ran the Environmental Protection Agency under President Obama before joining Apple last June.

Apple CEO Tim Cook underscored the commitment by narrating a 1 minute, 44 second video about the company's efforts to protect the environment. "To us, better is a force of nature," Cook says in the video.

The campaign appears to be more than just public relations stunt, based on Greenpeace's high praise for Apple in its recent review of the technology industry's environmental responsibility.

Among the 19 companies covered in the report, Greenpeace described Apple as "the most innovative and most aggressive in pursuing its commitment to be 100 percent renewably powered." Greenpeace also gave high marks to Apple rival, Google Inc., and Facebook Inc., which makes one of the most popular apps on the iPhone and iPad.

All four of Apple's data centers, which are located in North Carolina, Oregon, Nevada and California, already rely entirely on renewable energy, the company said. The electricity comes from a variety of alternative sources, including biogas, as well as wind, solar and hydro power.

That means whenever people are interacting with Apple's iTunes store, sending messages or engaging in video chats, they "can feel comfortable that they are not adding any carbon pollution to the atmosphere," Jackson said.

About 94 percent of the power in Apple's offices in the world is now supplied by renewable energy sources, up from 35 percent in 2010, according to the company. Apple is building a new 2.8-million-square-foot headquarters in Cupertino that will be powered solely by renewable energy when it's completed in 2016.

About 120 of Apple's U.S. stores, or nearly half of the outlets in the country, run entirely on renewable energy. The stores running on renewable energy include locations in New York, Chicago, San Francisco and Santa Monica, Calif. The company isn't specifying a timetable for meeting its goal to convert its other 300 stores in the world to renewable energy.

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Online: http://www.apple.com/environment/

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