Kokomo Tribune; Kokomo, Indiana

October 13, 2013

Kokomo food truck gets notice

Sweet Jeanius takes second place.

From staff reports
Kokomo Tribune

---- — A Kokomo-based food truck won rave reviews at a food truck contest in Indianapolis, coming in second place out of 35 regular trucks at the Thursday food market at the Indiana Statehouse.

Sweet Jeanius, a dessert truck co-owned by Kim Morgan and her mother, Jean Burnett, was one of seven trucks selected to be featured in the final Statehouse market this past Thursday, according to a press release put out by the Greater Kokomo Economic Development Alliance.

According to GKEDA, both Sweet Jeanius and Rollin’ Wit Da Roux, another Kokomo truck, have been an integral part of the Statehouse market, located on Robert D. Orr Plaza outside of the Indiana Statehouse.

“This week the first official food truck contest in the state of Indiana took place. With 35 trucks in the competition and more than 4,000 votes, Sweet Jeanius came in second in overall votes, and was the only dessert truck in the final seven [that was] featured at the last Statehouse market Thursday. Sweet Jeanius beat out the cupcake giant, Flying Cupcake, which has four brick and mortar locations and a fleet of trucks,” GKEDA officials said.

Morgan credited travelling Kokomo voters for helping boost Sweet Jeanius’ totals.

The concept of a dessert truck was considered when the Super Bowl 2012 committee contacted Rollin Wit Da Roux. Through that conversation, it was learned there was a need for desserts.

According to GKEDA, Kokomo graphic design artist Denise Geary, of Geary Photography and Design, came up with the truck’s exterior design. Huston Electric’s new vehicle wrap division took that design and imagery and created a wrap for the vehicle.