Among other states, it’s hard to top “I Love New York,” which has been used since 1977, or “Virginia is for Lovers,” launched in 1969.
But with the state having so many different slogans, mottos or brands, Indiana desperately needs to settle on one that works across the board, so we don’t have to keep paying marketing firms to think up new ones every few years.
As it stands, Indiana’s slogan might as well be “State of Confusion.”
Kind of catchy?
Tom Jekel is editor of The Republic of Columbus. Contact him at firstname.lastname@example.org.