Kokomo Tribune; Kokomo, Indiana

Columns

January 21, 2014

FAITH BRAUTIGAM: Facebook fun starts with you

Visuals can communicate in a single glance.

“A picture is worth a thousand words.” Sometimes a truism can be plain annoying, but other times it is, well, true. When I look at Kokomo-Howard County Public Library’s Facebook page, I often am reminded of just how much visuals can communicate in a single glance. I am also intrigued by how many different types of purposes are accomplished by the images you see there.

Recently, we ran a series of photos of kids at the library playing with giant Styrofoam “blocks.” It was obvious the blocks were really packaging from something large, and it was equally obvious the kids were being creative, using problem-solving skills, staying out of their parents’ hair, and having a ball.

Visual idea-sharing is efficient, telling more in a second or two than you or I could learn in a much longer period of time with text alone. A quick glance at one photo can often separate the I-really-might-try-that-someday ideas from the not-up-my-alley ideas. Our photos of kids playing with packing material not only spread an idea, but also showed some of the fun waiting at the library for families.

Other visuals we share have other purposes. Some of my favorites are the ones that aim to make you laugh. Recently, the weather has provided ample fodder for light-hearted visuals. From a comic about the grocery store stampede that precedes any big storm to the photo of the hitchhiking snowman holding a sign that reads “Florida,” humor is appreciated by our readers. Comic relief appeals to almost everyone, and it also helps you get to know us as an organization. The visuals we post that tickle your funny bone tell you, “We don’t take ourselves too seriously. We like to have fun, too.”

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