The agency projects food companies will have to pay around $2 billion to revise labels. Companies have resisted some of the changes in the past, including listing added sugars, but the industry is so far withholding criticism.
Pamela Bailey of the Grocery Manufacturers Association, the industry group that represents the nation's largest food companies, called the proposal a "thoughtful review."
It is still not yet clear what the final labels will look like. The FDA offered two labels in its proposal — one that looks similar to the current version but is shorter and clearer and another that groups the nutrients into a "quick facts" category for things like fat, carbohydrates, sugars and proteins.
There also would be an "avoid too much" category for saturated fats, trans fats, cholesterol, sodium and added sugar, and a "get enough" section with vitamin D, potassium, calcium, iron and fiber. Potassium and vitamin D are would be additions, based on current thinking that Americans aren't getting enough of those nutrients. Vitamin C and vitamin A listings are no longer required.
Both versions list calories above all of those nutrients in large, bold type.
Serving sizes have long been misleading, with many single-serving packages listing themselves as multiple servings, so the calorie count appears lower.
Under the proposed rules, both 12-ounce and 20-ounce sodas would be considered one serving, and many foods that are often eaten in one sitting — a bag of chips, a can of soup or a frozen entree, for example — would either be newly listed as a single serving or would list nutrient information both by serving and by container.
The inclusion of added sugars to the label was one of the biggest revisions. Nutrition advocates have long asked for that line on the label because it's impossible for consumers to know how much sugar in an item is naturally occurring, like that in fruit and dairy products, and how much is added by the manufacturer. Think an apple vs. apple sauce, which comes in sweetened and unsweetened varieties.