Werde said Beyonce's way of releasing the album "speaks to the change in the music business."
"I think on one hand what it really speaks to is the emerging power that artists have to go direct to fans," he said. "One of the things that's most impressive about this Beyonce release is she's controlling the conversation around it to a certain extent. She's controlling the initial experience that fans are having, so it's not about what critics are saying, it's not about, 'Here's what the album means' and explaining it, it's about, 'Hey, I put my art together for you, videos, songs, and you get to have the joy and experience of forming your own opinion on the work as I intended to be presented.'"
Beyonce calls the work a "visual album" and she filmed some of the videos in Paris, New York, Sydney, Rio de Janeiro and Houston, her hometown.
"I didn't want to release my music the way I've done it," she said in a statement. "I am bored with that. I feel like I am able to speak directly to my fans. There's so much that gets between the music, the artist and the fans. I felt like I didn't want anybody to give the message when my record is coming out. I just want this to come out when it's ready and from me to my fans."
Beyonce's last album was "4," released in 2011. It reached platinum success. "Beyonce" will be available in stores "in time for the holidays," her representative said.
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