Shortly after, Reed asked for a meeting and told Davis she wanted to move on and do other things. So the decision to send her character off in a coffin was set.
"You can start to feel like (it's) a cheap ratings grab," he said. "Our audience feels so passionate about the show. The characters live and breathe for them, so you don't want to cheapen it."
But he was pleased that Reed gave the writers a chance to come up with a solid story, and he's glad the memorial site was set up.
For the young "Teen Wolf" audience, the episode also offers a lesson that first love — no matter how passionately felt — is rarely last love. Even though Argent and McCall had broken up, and McCall was dating someone else, many fans wanted to see them get back together.
One thing Davis is still unsure about is whether it was a good idea to tease fans ahead of time that one of their favorite characters was going to die — a surefire way to convince fans not to miss it — or just spring it on them as a surprise.
"It's a fine line between art and commerce," he said. "It's hard to say."
For all the content being offered on the site, "the most important thing you'll find when you log on is other fans," Fishman said. For MTV, the possibility exists that the site could backfire, and be filled with angry messages that reflect poorly on the show.
And it did: "I will always miss you," wrote fan Kaliegh W. "Now I hate this show."
"My tissue box ran out and it's 11," wrote Natasha S. "Oh, OK. Teen Wolf doesn't want me to sleep. Fine."
Reed may be able to defuse any anger with her website interview, where she discusses her desire to move on to other work, so people won't feel that her character was killed off against her will
Lindsey Ziliak, Tribune Life & Style editor, can be reached at 765-454-8585, at email@example.com or on Twitter @LindseyZiliak.