Vaynerchuk praised the restaurant and ice cream parlor for landing 2,000 fans as soon as they launched their Facebook page by promoting a big event and offering a 10 percent discount.
He also noted they only use high-quality photos, keep their posts simple and try to engage viewers with posts that talk about things other than their products.
“Their standards are high and exacting,” Vaynerchuk wrote. “Before posting anything, they ask themselves, ‘If I saw this picture, would I share it?’ If the answer is no, they don’t post.”
Lisa Smeltzer, who owns Cone Palace with her husband, Jeff, said they first got a Facebook page in 2010, and set up a Twitter account a year-and-a-half ago.
They now have over 8,000 followers on Facebook, and want to keep growing.
“We do our best to keep up with the trends,” she said. “It’s kind of fun. Twitter is such a neat way to talk to people.”
Smeltzer said she was surprised and flattered that Vaynerchuk chose to include Cone Palace in his book, and they’re grateful for the national exposure.
“I’m sure he had thousands of businesses he could have picked from, so it’s pretty flattering that he found us worthy to include,” she said.
Larison said it’s also good exposure for Kokomo.
“It’s cool that a small mom-and-pop restaurant in Kokomo is getting such national attention,” he said. “It’s great for Kokomo. Hopefully this trend will keep going.”
Carson Gerber can be reached at 765-854-6739, firstname.lastname@example.org or on Twitter @carsongerber1.