Kokomo Tribune; Kokomo, Indiana

January 24, 2013

Technology 'trending' in wedding planning

By Lindsay Eckert
Tribune lifestyle editor

— In an era of technology, a bridezilla’s outburst can go viral on YouTube just as quickly as a crafty wedding table creation can be re-pinned hundreds of times on Pinterest. As the wedding trends of 2012 are turned into photos and dissolve into a framed memory placed on the mantel, one trend is here to stay: technology.

Flower shops, hair stylists and the wedding planning world are taking cues from brides with a smartphone in their hand and a picture on Pinterest pinned in their mind.

“If it’s on Pinterest, brides want it,” Linda Taylor, owner of Bowden Flowers, said about her prediction for wedding trends in 2013. “As a florist, I’m not seeing one up-and-coming trend, the trend is to not follow a trend but create your own ideas and personalize things you see on Pinterest and online. We’ve done stuff with peacock flowers, baby’s breath bouquets and bouquets with a rustic feel that have burlap intertwined in them, everyone is into their own unique thing, that’s the direction.”

Although brides are letting their creativity lead the way, Taylor did mention a color that is popping up everywhere - not just Pinterest.

“Lime green, it’s really big right now,” Taylor said. “Lime green roses, lilies and hydrangeas all are popular paired with a dark purple or red. We have a Kermit mum that’s really popular, the lime green is a big color seen in bouquets.”

For future bride Meredith Platt, decisions about flowers and colors have been made through the Internet. Platt added Google has been a go-to guide for planning a destination wedding in Florida.

“If it wasn’t for the Internet I wouldn’t be able to plan my wedding; I’ve ordered a personalized cake topper and champagne flutes at etsy.com and met my D.J. and wedding officiant through the Internet. I sent pictures of the flowers I want to a florist I found online. I can do all of it online.”

Platt, who will marry fiance Leighton Freeman June 6, said her style of planning might not be for everyone.

“It depends on what kind of personality you are too, not everyone would want to do it this way,” she said. “A wedding planner could help with organization, but I like seeing an idea or coming up with one and running with it, just being independent with the planning is fun.”

Platt and her future husband also designed a wedding app just for their special summer event through Appy Couple. Platt said it’s just one of the many apps that assists brides who are doubling as their own wedding planners.  

“You create your own wedding app and other people can access it through their phones or on your site, it links photos and it has a wedding date countdown. It’s new so there are a few glitches, but it’s been helpful,” Platt said. “The Knot planning app is what I use to look through hairstyles and it has a checklist for how many months out you are, that’s pretty good. We created a Facebook group where I can post suggestions for hotels and directions to keep everyone updated. Technology is a big help.”

More and more brides are using the Internet to save a buck, and Sunday’s upcoming Greater Kokomo Winter Bridal Gala is offering perks for getting on their website too.

“At the door, it’s $5 a person but if you register at kokomobridalgala.com you receive four free tickets,” John Hodson, who owns three bridal websites. “The grand prize is always a big deal, one lucky bride at the end of the show will win more than $2,500 worth of prizes. Every exhibitor and vendor contributes gift cards or gifts such as cake cutting supplies or a free rehearsal dinner.”

Hodson said bridal-gala goers can expect to see 39 exhibitors at Celebrations Banquet and Conference Center, 3437 W. Sycamore St., and an opportunity for brides to finish their wedding planning or get a head start.

“We have a lounge set up so brides can go through the vendors and have some time to sit down, look through their items and prepare to ask the vendors questions,” Hodson said. “It’s a great way to see all the vendors of Kokomo for wedding planning.”

Lindsay Pyle, Posh Salon and Day Spa owner, knows with wedding planning comes planning your appearance. And she said the best advice is to practice.

“I’d have the bride go in for a practice updos; not for the hairstylist, but for the bride. You definitely want to like your hair for your wedding day and this gives you a chance to get it done, take some pictures and see what you like and what you don’t like,” Pyle said. “Keep in mind the type of hairstyle you want and the time of day your wedding is; if you want your hair down and you’re getting married at 5 p.m. I’d suggest a hair appointment closer to that time instead of that morning.”

Pyle, who travels internationally to study updos, said for brides to expect a modern twist on the classic bun and keep in mind not every style works for every face shape, no matter how good it looks on Pinterest.

“You have to have a certain face shape to wear a tight and slicked back top knot,” Pyle said. “If it doesn’t work, try a looser and messier top knot.”

Whether it’s a bun in your hair or a bouquet in your hand, Taylor summed up what people can expect for weddings in 2013 across the board, not just in the floral industry.

“I can’t think of one trend or say everyone is doing this, because they’re not,” Taylor said. “The biggest influence on weddings right now is Pinterest.”