The answer lies in the constant wheel of creativity that drives transitions between songs or transitions between Chris Kiefer’s newscasts and Burris’s trivia questions, to a place of relevancy with a personal touch: “7-11 is giving out free slurpees today?” Burris asks me after seeing it on one of his studio TVs – The Weather Channel and local news have a permanent place on the two TVs that provoke moments like this one. “Kiefer loves free stuff! I’ll tell Kiefer about it after he’s finishing up the newscast [for a transition].”
Moments later the idea is crafted into a clever and seemingly off-the-cuff conversation for listeners: “I know you love free stuff, Kiefer, and today all 7-11s are giving out free slurpees.” A conversation ensues. We learn something about Chris Kiefer and we now know where to get free slurpees.
It’s that thought process, that interaction which confirmed the answer to the question I never needed to ask: Passion drives Burris – and maybe a tiny [insert a wink of sarcasm here]love for Indy Car racing; he really, really, like, really loves Indy Car racing. But, it’s passion that answers the question I never had to ask.
“There was one time I was working at a radio station and the air conditioning was out in the lobby, it was the dead of summer and I was in my studio playing records with a working air conditioning. I could see the guy working on the air in that filthy hot heat through my window. He turned around and looked at me through the glass and just had that face like: ‘Dude, I’d love to switch places with you.’ I’ve never forgotten that. I never will. [Radio] is a great way to make a living, we’re not getting rich. But, I never get down about my job. I really love it.”