"We are against Russia's anti-LGBT law and support efforts to improve LGBT equality," said Ernie Gibble, a DeVry spokesman.
"It's disappointing that in 2014 this is still an issue," said Chobani's CEO, Hamdi Ulukaya. "We are against all laws and practices that discriminate in any way, whether it be where you come from or who you love — for that reason, we oppose Russia's anti-LGBT law."
AT&T's move was praised by leading groups in the coalition that has been working for months to pressure sponsors into speaking out.
"AT&T has broken the ice," said Minky Worden, director of global initiatives for Human Rights Watch. "Top sponsors of the Olympics like Coke, GE, McDonald's and Visa are going to have to follow suit — they are very much on the wrong side of history in refusing to use their leverage with the International Olympic Committee to ask for reform and to defend LGBT Russians."
The Russian law, signed in July by President Vladimir Putin, outlaws pro-gay "propaganda" that could be accessible to minors. Critics say it is so restrictive and vague that it deters almost any public expression of support for gay rights.
Nonetheless, about a dozen Russian activists protested the law Wednesday in St. Petersburg, hundreds of miles north of Sochi. Two unfurled banners reading "Berlin 1936 = Sochi 2014," referring to the Olympic Games held in Nazi Germany. One-person protests are legal in Russia, and the two activists holding signs were spaced far enough apart that neither was arrested.
In London, about 150 people rallying outside Prime Minister David Cameron's office urged McDonald's and the IOC's other sponsors to speak out.
To date, the IOC and its top sponsors — who pay millions for the rights to use Olympic symbols in television commercials and other marketing — have expressed general opposition to discrimination and pledged to ensure that people gathering for the Sochi Olympics wouldn't be affected by the law.