Kokomo Tribune; Kokomo, Indiana

Sports

July 27, 2013

Earnhardt still in the market for primary sponsor

Hendrick driver seeking sponsor for 12 races yet this season.

(Continued)

It’s not like he doesn’t have options. Earnhardt is one of the superstar faces of NASCAR. Even as the wins have dried up, he was still voted NASCAR’s most popular driver for each of the last 10 years. Owner Rick Hendrick isn’t interested in sponsors looking to work their way in for a race or two, or the kind of companies that would conflict with his corporate image.

Earnhardt was set to drive an unsponsored race at Daytona until Hendrick put the National Guard on the No. 88. He’ll use the National Guard again for Sunday’s race at Indy.

Another reason he can be picky: The sponsorship he does have on the 88 is so lucrative that he has one of the highest-funded cars in the garage even with available inventory.

He’s also kept an eye on sponsorship for his Nationwide Series program competing under the JR Motorsports banner. Great Clips signed on as primary sponsor for 28 races this season. Great Clips and Hendrick on Friday announced a three-year extension through 2016 that bumped its primary sponsorship from three Cup races a season to 10 for Kasey Kahne’s No. 5 Chevrolet. Great Clips also will serve as a major associate sponsor.

Great Clips will be on Kahne’s car this weekend in Indianapolis and again for the Sept. 22 race at New Hampshire.

“They continue to see a great return on investment, and we’re focused on continuing that trend by performing at a high level on the racetrack while delivering business wins,” Hendrick said.

Earnhardt, though, said he didn’t know how Great Clips’ increase would affect its future relationship with his Nationwide program. He seems just as confident that he’ll find the right sponsors.

“We have some potential to have some really interesting things announced down the road with that,” he said. “Due to how well we’ve run this year and how we’ve been able to turn that program around, we definitely caught the eyes of a few sponsors and potential partners. So, we’re looking a lot better on that front, too. I think everything is going to be fine. I don’t believe anybody needs to be too concerned at this point.”

Text Only | Photo Reprints
Sports
  • Fans fuel Colts at night practice Early in Thursday night's practice at Anderson University, Indianapolis Colts tight end Coby Fleener found himself running free behind the defense in 11-on-11 drills.

    July 31, 2014

  • Sports briefs for Thursday, July 31 The Kokomo Post 6 senior baseball team dropped a 7-2 decision to Newburgh Post 44 in the American Legion state finals on Wednesday night.

    July 31, 2014

  • SPL - KT073114 - KT Colts - pic Colts focusing on situational improvement The theme at Anderson University carried over to the field, and the Colts' 14 turnovers were the fewest in the NFL last year.

    July 31, 2014 1 Photo

  • SPL - KT073114 - Brett Bowman column - column sig BOWMAN: Lambert captures McIntire event In the first-running of the Dwayne McIntire Memorial Race, Jordan Lambert beat a stellar field to claim the win Saturday night at the Miami County Speedway in Peru.

    July 31, 2014 1 Photo

  • SPL - KT073014 - Colts camp - pic COLTS: One week of camp in the books The first week of Indianapolis Colts training camp has ended at Anderson University, and the players received their first day off Tuesday. Practice resumes today with the daily morning walkthrough followed by a public session scheduled to begin at 1:50 p.m. More than 10,000 fans attended at least one of the first five practices this summer.

    July 30, 2014 2 Photos

  • BASEBALL: Sixers surge to win The Kokomo Post 6 senior baseball team scored a thrilling victory over Plymouth Post 27 in the opening round of the American Legion state finals on Tuesday night.

    July 30, 2014

  • SPL - KT073014 - Brett Bowman column - column sig BOWMAN: Gardner knew how to live life What is it about dirt track racing that makes me drop nearly everything and everyone around me to witness a race?

    July 30, 2014 1 Photo

  • Sports briefs for Wednesday, July 30 The Indiana Smash softball team won the North American All-Sanctioned 12-U World Series on Sunday. The Smash went undefeated in the tournament. Following pool play, the Smash went 5-0 in bracket play, then beat the Lady Lightning for the title.

    July 30, 2014

  • NCAA Concussion Lawsuit-9 [Duplicate] NCAA settles head-injury suit, will change rules CHICAGO (AP) — The NCAA agreed Tuesday to settle a class-action head-injury lawsuit by creating a $70 million fund to diagnose thousands of current and former college athletes to determine if they suffered brain trauma playing football, hockey, socce

    July 29, 2014 1 Photo

  • Downey, Keagan mug Sixers begin state tourney play today The Kokomo Post 6 baseball squad heads to the American Legion state tournament at Plymouth today brimming with confidence. That’s good and bad.“I believe every time we step on the field our kids believe they are the team to beat,” said Kokomo skipper

    July 29, 2014 1 Photo