“They were very interested and agreed to build them,” he said. “But then I found out they were going to have a company overseas produce a portion of it.”
Willett could not accept that, he was determined to have it constructed entirely in the United States. That’s when he contacted his friends Matt and Robert Davis.
Through their discussions they soon found that Lorentson’s Manufacturing could make the plastic injection mold to construct the body. The Davis brothers, through their business, Graphics Lab, agreed to construct the tape measure housed inside the body, which looks like a shotgun shell on steroids.
Graphics Lab also produces the sticker that goes on the outside.
“We knew it had to be durable so the tape measure is made out of flexible, die-cut vinyl rather than cloth or ribbon,” Matt explained.
As far as the sticker goes, after making decals that can stand up to the grinding demands of motocross racing, that was not a problem.
“Roger could have used an entirely different design,” explained Matt. “But making it look like a shotgun shell adds to the cool factor,” he added with a smirk.
The unique design works out perfect to measure a bird’s spurs in a consistent manner. All you do is push the spur into what would be the top of the shotgun shell. The bottom portion automatically slides out revealing length in inches as well as millimeters.
Response to the unique measuring tool has been overwhelming.
“It was actually my wife, Shannon, who came up with the name Gobbler Gauge,” said Willett.
At the insistence of others, the Willetts took their invention to several outdoor shows.
“Turkey hunters fell in love with it,” Roger explained.
They have been asked to display their creation at the upcoming National Wild Turkey Federation annual convention, the Holy Grail for turkey hunters. Bass Pro Shop, one of the nation’s largest hunting and fishing retail outlets, also has contacted the Covington couple about selling their new product which will be displayed coast to coast.