MUNCIE (AP) — Salvation Army officials are blaming a lackluster response to this year’s holiday red kettle fundraising campaign on fewer Hoosiers carrying cash they can drop into the charity’s kettles.
Salvation Army Muncie’s annual campaign has raised more than $80,000, but that’s less than half of its $165,000 goal heading into the fundraiser’s final week.
Lt. Mary Robbins with Salvation Army Muncie tells The Star Press fewer people have cash on hand to drop into the kettles because consumers are increasingly making purchases with debit or credit cards.
She says the group needs to explore ways to reach people online for donations.
The drop in donations has also been seen in Indianapolis.
The Central Indiana Salvation Army office has to date raised $1.9 million of its $3.2 million goal.