Just prior to Christmas in 1973, WWKI disc jockey Dick Bronson received a call while hosting his call-in radio program, “Viewpoint.” The call was from a long-time, laid-off autoworker asking what he was supposed to do in order to give his family a happy holiday season. Bronson offered to donate $20 if others listening would do the same. What transpired was a spontaneous extra hour of “Viewpoint” and cash totaling over $1,000 plus some food, toys and clothing. Bronson established a philosophy whereby every dime and/or item donated would be used to assist the underprivileged. That call developed into We Care , which continues to follow the philosophy formed in 1973. All donations to the program are used for assistance and cover no overhead or costs of the program. Over the years, We Care has raised millions of dollars so that children in the community experience the blessings of the holiday season. We Care holds an annual 48-hour radio/telethon to raise money and accept donations for the needy over the Christmas holidays in the five-county area surrounding Kokomo. Above, volunteers take calls during the 2017 telethon.